BBUC for Artek

BBUC for Artek

Back in 1930s a four-person team of idealists cemented the international Modernist movement into a furniture company as a means of illustrating the unified theories of design and lifestyle in an accessible product…

Obey the rules: CCC19

Obey the rules: CCC19

There is an inherent style in riding. Some grind while others spin, some sit back and wait for their moment while others make it happen. It goes all the way down to the pedal stroke, where efficiency and adaptability cohere into what the French call souplesse…

A Summer Fairytale

A Summer Fairytale

Just beyond the city there lies an enchanted forest. It reaches over rolling hills into the distance, calmly soaking in afternoon warmth. The air within is cool and calm, with branches sparkling overhead…

Audio, Video… DISCO!

Audio, Video… DISCO!

Music is a constant inspiration for the themes underlying our cycling exterior: the right tune at the right time is indistinguishable from magic, and there is nothing like a soundtrack to montage your routine through coffee and a stretch out onto the open road…

Riding Everyday

Riding Everyday

It isn’t easy to find consistent motivation. Some days are harder than others and some days are effortless; sometimes you understand the pattern only for it to change again. But even on the hard days, it’s worth it to have checked in…

BBUC SS19

BBUC SS19

Our SS2019 collection refines construction and message to open what it means to ride everyday and explore the worldwide connection between us. We’re pleased to release the first looks from sister themes, each featuring a shortened jersey, new finishing from zippers to banding, and a unified color theory that speaks to the inherent waste of seasonal production…

Pamosonic “OFF-SEASON”

Pamosonic “OFF-SEASON”

The rolling countryside has been blanketed in snow for a while now, and though we are back from holidays to work on the upcoming SS19 release we are still making the best of what winter has to offer on two wheels…

BBUC for DUMMY Twenty-Nineteen

BBUC for DUMMY Twenty-Nineteen

For the uninitiated, listening to a Dummy playlist can be a transformative experience. Every mix is a microcosm of textures and vibrations; a world unto itself, unconcerned with galaxies far away, blissfully reverberating at it’s own frequency…

“OFF-SEASON”

“OFF-SEASON”

Winter in Vienna has a way of sneaking up on you. The final race of the season concludes as the leaves begin to turn, but the days seem to hold out for a little while longer…

BBUC for Festka Twenty-Nineteen

BBUC for Festka Twenty-Nineteen

We’re pleased to share that a limited run of our collaborative Festka 2019 jerseys are available…

Popping Back from Worlds

Popping Back from Worlds

What a week. Thank you for joining our little team at the Innsbruck Pop Up,…

worlds’ outdoordisco

worlds’ outdoordisco

We said sleeping is overrated — and it is, so we’ve been busy setting up the pop up in Innsbruck with our friends from Festka and Rouleur…

Introducing the Copy Cat Capsule

Introducing the Copy Cat Capsule

BBUC’s Copy Cat Capsule combines the brand’s fashion roots with cycling tradition through over-branding and hyper-sponsorship. Limited edition, like all the best collabs…

BBUC SS18

BBUC SS18

After a quiet-but-steamy winter, we’re pleased to be releasing four collections for Spring/Summer 2018…

Fictional Nations Concept SS18

Fictional Nations Concept SS18

dance shield collection

dance shield collection

We once said “one day we will have our own winter collection” and somewhere else, a young Felix Ritzinger said “I wish I could have a really cool kit.”…

sexyrodeo denim

sexyrodeo denim

As you may know we teamed up with Wendy Jim to create our #sexyrodeo Denim Jackets…

OUTDOOR DISCO PARIS

OUTDOOR DISCO PARIS

Just a couple of weeks ago we launched our Disco collection in Paris…

Introducing the Legor Enve Unicorn

Introducing the Legor Enve Unicorn

We didn’t plan on anything around this years Redhook Crit series, but things changed after the Berliner Fahrradschau…

OUTDOORDISCO VIENNA

OUTDOORDISCO VIENNA

The brillibrilliant/unicorn #outdoordisco World Tour started in Vienna with the launch of our tour exclusive Dark Night Collection Disco Sweater and the Disco Performance Socks…

Superlight, superbright.

Superlight, superbright.

Just a couple of weeks ago we did a little cat-and-mouse-game climbing our local hills…

ENVE/BBUC Carbon Disco

ENVE/BBUC Carbon Disco

We’re finally catching up with the development of all the films we’ve been shooting at the last events…

Dark Night Collection

Dark Night Collection

We’ve teamed up with Wendy Jim once again to work on our so called Dark Night Collection. It’s unisex and consists of four pieces…

White rabbit

White rabbit

I’m late, I’m late, For a very important date. No time to say “Hello, Goodbye”. I’m late, I’m late, I’m late…

city of angels and unicorns

city of angels and unicorns

The coldest winter in 30 years forced us to wait until now to be able to wear the SS17 collection ourselves…

Carbon toys and bomber jackets: Berliner Fahrradschau twenty seventeen

Carbon toys and bomber jackets: Berliner Fahrradschau twenty seventeen

For this year’s Berliner Fahrradschau we joined forces with ENVE to celebrate our cyclocross collaboration once again…

bbuc enve cx ltd carbon bomber

bbuc enve cx ltd carbon bomber

It’s not the first time that we teamed up with ENVE to create something special.
Based on our last collaboration; the ENVE/BBUC CX wheels we’ve created…

barcelona hang out

barcelona hang out

You probably have heard about Girona; one of europe’s cycling hotspots, home for a lot of professionals and close to Barcelona…

Keep breathing: Cyclocross impressions

Keep breathing: Cyclocross impressions

A gallery about living the racing dream and playing cat and mouse with your friends throughout the season…

#sexyrodeo field test

#sexyrodeo field test

Product testing, also called consumer testing or comparative testing, is a process of measuring the properties or performance of products…

racing camouflage

racing camouflage

Based on the pastel colors of #bburd we designed the BBUC/ENVE Limited Edition Cyclocross Wheelset…

pastel colors and muddy conditions: the ENVE/BBUC CX collab

pastel colors and muddy conditions: the ENVE/BBUC CX collab

The ENVE/BBUC Cyclocross collaboration is inspired by our Four Row Fictional Nations Concept™…

From outdoor to indoor and indoor to outdoor disco

From outdoor to indoor and indoor to outdoor disco

All the teasing came to an end. We finally launched our cycling fashion brand bbuc and presented our first collection “outdoor disco“…

So light, that we’re floating…

So light, that we’re floating…

says a headline in the latest issue of Intersection Magazine and introduces the reader to brillibrilliant/unicorn…

eurobike twenty sixteen

eurobike twenty sixteen

Or how to deal with Instagram stories when they’re supposed to be gone…

no one likes us

no one likes us

Everything is delayed and no one knows us but we still attended the Berlin Fashionweek…

On Forms and ridable Companions

On Forms and ridable Companions

Glowing out of the creamy darkness the sculptures by Roland Reiter transform the space into a secret cabinet of wonder…

bras, bars and #bikeporn

bras, bars and #bikeporn

So we’ve been in Berlin for the Fahrradschau, met some friends and watched Gernot race the SSCXEC…

austrian cyclocross nationals twenty fifteen

austrian cyclocross nationals twenty fifteen

How many laps to go? – I have no clue. I forgot to take a look at the lap counter on the start/finish stretch and my Garmin decided to stay on bike #1…

rapha supercross munich

rapha supercross munich

Our roadtrip to Rapha’s Supercross Munich was a blast. Let’s try to recap three days of racing, cats and cowbells…

crosstoberfest twenty fifteen

crosstoberfest twenty fifteen

CrosstoberFest – a weekend full of bavarian food, walking, cyclocross racing, cowbells, CremaCycles, gravelgrinding, confusion, bavarian beer…

salzburg rennradrunde

salzburg rennradrunde

Boban and John called for a weekend of altitude training in Salzburg – the Salzburg Rennradrunde. We weren’t able to join them for the whole weekend but could make it for saturdays adventure climb to the Eagle’s Nest…

rapha ride vienna

rapha ride vienna

Francessco and Romeo drive around europe. Their home is a truck and they serve coffee to cyclists wherever they go. Last weekend Franco – Rapha’s Mobile Cycle Club – stopped in Vienna to support the local cycling scene…

eurobike twenty fifteen

eurobike twenty fifteen

It’s the same every year: fully booked hotels, a lot of traffic, currywurst and beer…

climb fast with chocolate in mind

climb fast with chocolate in mind

Inspired by our latest Licorne Jersey we went out for an evening spin and took some super dramatic sunset photos…

Festka Šumava Invitational Šusice

Festka Šumava Invitational Šusice

„Hi guys, are you coming to Šusice tomorrow?“ Ondrej asked and we were a little surprised…

Il est monté une licorne

Il est monté une licorne

Chocolate won’t make you a faster climber but being wrapped in polka dots will simply push your steed up the hill…

a triangle fairytale

a triangle fairytale

Or is the story of the Red Bull just another of his songs? I can’t leave the forest, but I must know if I’m the only Unicorn left in the world. What if they’re hiding together…

RAPHA PRESTIGE LIMBURG 2015

RAPHA PRESTIGE LIMBURG 2015

Our second attendance at a Rapha Prestige took us to Limburg. Wikipedia says the Mergelland is known for its asparagus…

wild garlic pesto in wonderland

wild garlic pesto in wonderland

If I had a world of my own, everything would be nonsense. Nothing would be what it is, because everything would be what it isn’t…

chasing #pamodemallorca

chasing #pamodemallorca

It was obvious that he would put his massive quads and smoker’s lung to the test…

smiling while racing

smiling while racing

He counts to infinity, he divides the sea, he defines time, he doesn’t sleep…

Black Gold

Black Gold

We’re not talking about fossil fuel, caviar or coffee. This is about a very special bicycle and it’s owners attention to detail…

Rapha Gentlemen’s Race  Bavaria 2014

Rapha Gentlemen’s Race Bavaria 2014

Our journey to this event started months before it actually took place on the beautiful roads surrounding Munich…

Still life versus motion blur

Still life versus motion blur

The Red Hook Crit is always a blast. It doesn’t matter if you’re competing in the race itself or if you’re just a spectator…