sexy rodeo field test with #bburd

"Product testing, also called consumer testing or comparative testing, is a process of measuring the properties or performance of products. The theory is that since the advent of mass production manufacturers produce branded products which they assert and advertise to be identical within some technical standard." #wiki

We use the #sexyrodeo hashtag for a reason. Our Denim Jacket is cut to perform while you're on and off the bike and instantly makes you feel sexy while dancing outdoors.

Schoeller® fabrics were an essential part when Wendy Jim designed this jacket for us.

It's water-repellent, abrasion-resistant and strechy which makes it your perfect companion when you're out shredding local trails or simply commuting from point A to B.

Using the northern hemispheres' early-winter-golden-hour we set out to test and shoot the bbuc #sexyrodeo Denim Jacket.

Photos: Gui (as far as he's not modeling)
Jacket: bbuc Denim Jacket Blue aka #sexyrodeo
Bikes: Legor Cicli #nuiorksitipluscx, Victoire Versus, Specialized Crux
Location: Lobau, Vienna