BBUC is a contemporary apparel brand serving a new generation of cyclists by combining fashion design with athletic functionality to motivate adventure and self discovery through sport. Their casual and functional garments are differentiated by a clean aesthetic and ironic perspective that plays between fantasy and tradition.
2017 can be summarized as a year of collaboration. BBUC's Copy Cat Capsule combines the brand's fashion roots with cycling tradition through over-branding and hyper-sponsorship. Limited edition, like all the best collabs.
Products: Copy Cat
Capsule
Superheroes: Flo and Xaver
Photos: Philipp Schoenauer
Copy: Daniel Hutchinson